Use of Behavioural Economics in Development Interventions

The concept of ‘nudging’ was first explained in Nudge: Improving Decisions about Health, Wealth and Happiness, a book by Thaler and Sunstein. Nudge theory is based on a libertarian paternalist approach. Libertarian paternalism contends that people should be free to do what they choose; but that it is legitimate for people‚Äôs behaviour to be influenced… Read more




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