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Tag: social marketing

© Adil Hussain/IWHC | CC BY-NC-ND 2.0
Health
Delivering Reproductive Health Services Through Non-State Providers in Pakistan: Understanding the Value For Money of Different Approaches
Document Library
December 4, 2018

The Delivering Reproductive Health Results (DRHR) programme used social franchising (SF) and social marketing (SM) approaches to increase the supply of high quality family planning services in underserved areas of Pakistan. The authors of this paper assessed the costs, cost-efficiency and cost-effectiveness of DRHR to understand the value for money of these approaches. Financial and… Read more

Non-State, Pakistan, Reproductive Health, Social franchising, social marketing, Value for Money
Health
Making Markets for Health Services Work Better: The Contribution of Social Marketing (SM)
Helpdesk Report
May 1, 2004

HSRC REPORT: This note summarises the main issues and recommendations made at a DFID workshop in 2004. The workshop consisted of a discussion of the findings from an independent review of DFID’s social marketing services in the health sector, in 2003.  

health markets, social marketing
Health
Review of DFID Approach to Social Marketing Annex 6: Social Marketing Organisations
Helpdesk Report
September 11, 2003

HSRC REPORT: This annex provides an overview of the main operating international social marketing organisations. It provides information about their locations, programme strategies, goals and expenditures.  

International Aid Financing, social marketing
Health
Review of DFID approach to Social Marketing Annex 2: Overview of Social Marketing
Helpdesk Report
September 10, 2003

HSRC REPORT: This annex provides an overview of social marketing, including definitions, forms and models currently in operation.  

health markets, social marketing
Health
Review of DFID Approach to Social Marketing Annex 9: Contractual Relationships Between DFID and Social Marketing Organisations
Helpdesk Report
September 2, 2003

HSRC REPORT: This annex addresses contractual issues relating to the delivery of social marketing projects funded by DFID. It is largely based on the findings of the case studies.  

International Aid Financing, social marketing
Health
Review of DFID Approach to Social Marketing Annex 8: The Role of the Private Sector in Social Marketing
Helpdesk Report
September 2, 2003

HSRC REPORT: This annex describes the importance of the relationship between the private sector and social marketing.  

International Aid Financing, social marketing
Health
Review of DFID Approach to Social Marketing Annex 7: Policies Of Partner Organisations
Helpdesk Report
September 1, 2003

HSRC REPORT: This annex gives an overview of Dutch, German, and US policy approaches to social marketing.  

International Aid Financing, social marketing
Health
Review of DFID Approach to Social Marketing Annex 5: Effectiveness, Efficiency and Equity of Social Marketing
Helpdesk Report
April 10, 2003

HSRC REPORT: This report provides a set of inputs into a 2003 expert review on social marketing for the Department for International Development. The inputs respond to the consultant terms of reference and include an analytical framework that defines the rationale and role of social marketing in a health system and a systematic review of… Read more

health markets, social marketing
Health
Review of DFID’s approach to Social Marketing
Helpdesk Report
January 1, 2003

HSRC REPORT: This report finds that social marketing (SM) represents an extremely valuable tool to induce behaviour change of public health significance, and to improve access to health goods and services. However, changes in existing practice are recommended in relation to SM programme design and management, strengthening national ownership, and DFID capacities and procedures.  

Access, health markets, social marketing

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