The Delivering Reproductive Health Results (DRHR) programme used social franchising (SF) and social marketing (SM) approaches to increase the supply of high quality family planning services in underserved areas of Pakistan. The authors of this paper assessed the costs, cost-efficiency and cost-effectiveness of DRHR to understand the value for money of these approaches. Financial and… Read more
HSRC REPORT: This note summarises the main issues and recommendations made at a DFID workshop in 2004. The workshop consisted of a discussion of the findings from an independent review of DFID’s social marketing services in the health sector, in 2003.
HSRC REPORT: This annex provides an overview of the main operating international social marketing organisations. It provides information about their locations, programme strategies, goals and expenditures.
HSRC REPORT: This report provides a set of inputs into a 2003 expert review on social marketing for the Department for International Development. The inputs respond to the consultant terms of reference and include an analytical framework that defines the rationale and role of social marketing in a health system and a systematic review of… Read more
HSRC REPORT: This report finds that social marketing (SM) represents an extremely valuable tool to induce behaviour change of public health significance, and to improve access to health goods and services. However, changes in existing practice are recommended in relation to SM programme design and management, strengthening national ownership, and DFID capacities and procedures.